Written from what we actually do, with our own prices and our own clients inside. Nothing goes up here unless we have something of our own to say about it.
Do I need a website if I have a Facebook page? A Facebook page is where people check you exist. A website is where they decide to call. For a home service business you need the second, and it need not be big.
What does a marketing agency actually do every month? On a monthly plan the work is four things: watch the ads, fix what is losing money, keep local profiles current, and send a report you can read without a dictionary.
Do I have to sign a long marketing contract? No, and you should be careful with anyone who insists. We work month to month. A contract that locks you in for a year protects the agency, not you.
The journal is here too: what we ran into and what we did about it, with dates.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California