Written from the work we do for clients, not from someone else's textbook. No numbers we cannot show you the source of, and nothing here is behind a form.
General contractors: The foundation every trade needs: setting the business up, getting found, and not losing the work you already have.
HVAC: Heating and air conditioning: seasonal demand, emergency calls, and maintenance plans.
Remodeling and construction: Kitchens, bathrooms, additions, roofing: long sales cycles and large tickets.
Automotive services: Detailing, wraps, tint, ceramic coating: a shop with a physical location and repeat customers.
Professional services: Insurance, legal, consulting, financial planning, med spas: licensed practices selling trust.
Module 1. Starting the business: The decisions you make before marketing can do anything for you.
Module 2. Go to market: Seven questions to answer before you design, build or advertise anything.
Module 3. Brand and identity: What makes people recognize you on the second look.
Module 4. The website: Three kinds of site, and which one your business actually needs.
Module 5. Marketing basics: Where the money goes and what each part is supposed to do.
Module 6. Getting found: How people look for a contractor, in the order it actually happens.
Module 7. Sales and follow-up: The work that turns a phone call into a paid job.
Module 8. Automation: Making the previous seven modules happen without you remembering to do them.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California