The channels differ from an emergency trade, and so does the order. Pictures matter more, urgency matters less, and other professionals send more work than any ad.
Module 6 of the Castells Media academy for contractors: Getting found.
People who already trust someone else
Search, and what people type
The picture platforms
The map, still
What each channel charges you for. The structure, not the price: what a click costs depends on your market. Note that the two strongest channels here are both slow. That is why remodelers who start marketing when work goes quiet are always late.
Do this next: List every designer, realtor and trade you have worked with in the past year. That list is your cheapest source of the next job, and most of them have not heard from you since.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California