A remodeler has no shop window. What people see instead is the site: the sign out front, the driveway, and the photographs that come out of it afterwards.
Module 3 of the Castells Media academy for contractors: Brand and identity.
What the neighbours are watching
The sign, and what goes on it
Photographs are the product
The consistency part
What one jobsite is worth as advertising. This is not a statistic, it is arithmetic on your own street. The point is that the surface is already paid for. Whether it works depends on the sign, the tidiness and the photographs, all of which are habits rather than budget.
Do this next: On your next job, take the before photographs before anyone touches anything. That one habit changes what you are able to sell for years afterwards.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California