Emergency trades sell availability. Remodelers sell evidence. That changes what the site is for and what has to be on it.
Module 4 of the Castells Media academy for contractors: The website.
What the visitor is actually doing
A page per project, not a gallery of tiles
Ranges, not silence, on price
The trust column
What one project page has to carry. Score your three best projects. A remodeler with three complete project pages outsells one with thirty thumbnails, because the buyer is looking for evidence, not volume.
Do this next: Pick your single best finished job and write its page properly, all five parts. Then do the next one. Three complete pages beat a gallery.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California