Someone spending their own savings on a kitchen and someone whose house just flooded are not the same customer and do not decide the same way.
Module 2 of the Castells Media academy for contractors: Go to market.
The planned customer
The insurance customer
The third customer nobody markets to
Who you do not want
Where each stream comes from
Which stream is which for you. Put your own numbers in. Most remodelers with both streams have never compared them, and the comparison usually reorders the marketing plan on the spot.
Do this next: Split last year jobs into planned and insurance, and compare what each left you. Then decide which one your website is actually written for.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California