Remodel estimates are deferred, not refused, and the contractor still in the conversation three months later is the one who signs. Nobody keeps that up by memory.
Module 8 of the Castells Media academy for contractors: Automation.
Memory is the thing that fails
The sequence that works
Capturing the enquiry properly in the first place
After the job, which most contractors skip entirely
What not to automate here
What we use, and the disclosure
The estimates still waiting. Put your own numbers in. That remainder is not a lost pile, it is a queue nobody is working. It is also, for most remodelers, larger than the signed column.
Do this next: List every estimate from the last six months with no yes and no no. Contact all of them this week, then set up the sequence so it never builds up again.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California