Referral from someone trusted, then reputation you can look up, then search. In that order, and the first one is far larger than practices expect.
Module 6 of the Castells Media academy for contractors: Getting found.
Referral is the channel
Reputation people can look up
Search, for the situation
Paid, and its limits
What each source charges you for. Structure, not price. Note that all three of the free sources are slow, which is why practices that start marketing when the pipeline empties are always six months late.
Do this next: Search your own name and your practice name the way a referred client would, and look at what comes back. Fix whatever is wrong or missing before spending anything on advertising.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California