The client cannot judge the work before buying it, and often not afterwards either. That changes everything about how a practice is marketed.
Module 1 of the Castells Media academy for contractors: Starting the business.
The evaluation problem
Licensing is the entry ticket and the first proof
What you are allowed to say is regulated too
Insurance and the paperwork
What a client can actually judge. These five are what a prospective client uses instead of judging the work itself. Every one of them is within your control, and none of them is about the quality of your advice.
Do this next: Before writing any advertising, read your regulator current rules on it. Everything else in this course assumes you have done that first.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California