Nobody picks a lawyer for the logo. They pick whoever looked competent and reachable at the moment they were worried.
Module 3 of the Castells Media academy for contractors: Brand and identity.
What competence looks like from outside
The physical space, where there is one
Photographs, with the rules attached
The consistency count. In a profession sold on precision, the directory listing with an old address does more damage than in any other trade on this site. It is also the one nobody checks.
Do this next: Look up your own practice in your regulator public directory and check every field against your website. Fix whatever disagrees.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California