People arrive after a bad week, a renewal notice, or months of thinking. The page that speaks to that moment wins.
Module 4 of the Castells Media academy for contractors: The website.
Start where the visitor is
A page per situation, not per service
What it costs, or at least how pricing works
The proof column
Reaching a human
What the anxious visitor came for. Read your own homepage as somebody having the worst week of their year. Whatever you could not find in ten seconds is what they did not find either.
Do this next: Write one page for the single situation clients bring you most often, in their words. It will outperform your services page within a season.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California