Somebody worried enough to contact a professional is comparing not expertise but responsiveness, because it is the only thing they can assess before hiring you.
Module 7 of the Castells Media academy for contractors: Sales and follow-up.
Speed is judged, expertise is not
What has to happen when you cannot answer
One place where every enquiry lives
Following up, and the referral loop
The four numbers of a practice pipeline. The largest single loss in most practices happens before any professional judgement is involved. It is also the cheapest to fix, and it requires no marketing budget at all.
Do this next: Count how many enquiries last month never got a reply within a day. That number is your practice cheapest available growth.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California