Every other course here can say whatever is true. A regulated practice cannot, and the limits differ by profession.
Module 5 of the Castells Media academy for contractors: Marketing basics.
Find out before you write, not after
Two costs, and one extra
What a client is worth changes the arithmetic
The account is yours
What a client is worth over the relationship. Put your own numbers in. Judged against the first invoice, most advertising in these professions looks unaffordable. Judged against the relationship, the same number is often cheap. Which comparison you use decides the budget.
Do this next: Work out what a client is worth over the whole relationship, not the first engagement. Then look again at what you can afford to spend to get one.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California