The same seven questions, with one difference that changes all of them: what you are permitted to say about yourself is decided by somebody else.
Module 2 of the Castells Media academy for contractors: Go to market.
The constraint that comes first
Who this is for, narrowly
What you actually sell
What you must not be mistaken for
How you will know it worked
How specific is your description. Ask three people who have referred you to write that sentence without help, and compare it with your own. The gap between what you think you are known for and what you are actually known for is the most useful thing you will learn this quarter.
Do this next: Read your regulator current advertising rules, then write the one sentence you want referrers to use. Check that the sentence is inside the rules before you publish it anywhere.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California