Someone is standing in a hot house with a dead system. They are not reading your About page. Here is what they need to find, in the order they look for it.
Module 4 of the Castells Media academy for contractors: The website.
Can you come today
Do you serve my area
Are you licensed and insured
What does it cost, roughly
Have you done this before
The ten-second test. Open your site on a phone, count out ten seconds, and mark what you found in that time. Whatever is missing is what a panicking homeowner did not find either.
Do this next: Do the ten-second test on your own site, on a phone, not a computer. Fix whatever you could not find in time before touching anything else.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California