Two licences, one federal, and a cash cycle that punishes anyone who plans for an average month. What has to be true before advertising can help you.
Module 1 of the Castells Media academy for contractors: Starting the business.
The federal one people forget
The state one, which is where the money is
The cash cycle nobody warns you about
The rest of the list
What a seasonal year does to a monthly plan. Put your own months in. If a third of the year arrives in two months, the question is not how to spend evenly, it is how to be visible before the peak and how to earn something during the quiet part. That is the whole marketing problem in this trade.
Do this next: Write down your last twelve months by month, from the bank account, not from memory. Everything else in this course is easier once you can see the shape of your own year.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California