Your van parks in a driveway for hours, in the neighbourhood where you want the next job. No other trade gets an ad surface that well targeted, and most waste it.
Module 3 of the Castells Media academy for contractors: Brand and identity.
Why the van matters more here than elsewhere
What has to be on it
The rest of the surface
The five-surface count. Anything under five means a homeowner who saw your van on Tuesday and your search result on Friday may not know it was the same company. In a trade where the buying decision takes weeks of dread about a dying system, that gap is expensive.
Do this next: Stand across the street from your own van and read the phone number. If you cannot, that is the first thing to fix, before any website work.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California