The follow-up problem in HVAC has an answer other trades do not get: a recurring visit that pays during the quiet months and turns strangers into repeat callers.
Module 7 of the Castells Media academy for contractors: Sales and follow-up.
What a plan actually does for the business
Why the emergency customer needs converting
Selling it at the right moment
The follow-up that is still missing
What plans do to a quiet month. Put your own numbers in. The revenue is the smaller half of the point: those 150 houses are also 150 systems whose age you know, in a trade where the replacement is worth many times the plan.
Do this next: Count how many of last year customers you could contact today if you wanted to. If the answer is none, building that list is worth more than any advertising you could buy this month.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California