Emergency search behaves differently from every other kind. The decision takes minutes, the map decides most of it, and the reviews do the rest.
Module 6 of the Castells Media academy for contractors: Getting found.
The map, and why it decides more here
Reviews are the tiebreaker, and they decay
Paid search, and what it is for
The customers you already have
What each channel charges you for. This is the structure, not the price. What a click costs depends on your city and your season, and anybody quoting a single number for that is guessing. Start with the two that charge nothing.
Do this next: Search your own trade plus your town on a phone right now. If you are not in the map results, that is the most valuable unpaid thing you can fix this week.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California