HVAC demand ignores office hours, and the emergency customer calls three companies. Automation here is mostly about the hours you are away.
Module 8 of the Castells Media academy for contractors: Automation.
After hours is where the trade is lost
Triage before dispatch
The seasonal reminders that fill the quiet months
The replacement conversation, followed up over months
The review, at the right minute
What we use, and the disclosure
What after hours is costing. Put your own numbers in. This is usually the single largest recoverable number in an HVAC business, and it is recovered by an automatic text rather than by any advertising.
Do this next: Look at your call log for last month after six in the evening. Count how many got any response that night. That count is your first automation.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California