A one-page card, a landing page built for ads, and a full site built for search. They cost different amounts because they do different jobs, not one being better.
Module 4 of the Castells Media academy for contractors: The website.
The one-page card
The landing page for ads
The full site built to be found
What all three need
How to choose
What a service page has to weigh. The first three are measured off the pages that win these searches, not guessed. A 300-word page is not a smaller version of that, it is a different thing that neither ranks nor convinces. If you cannot fill one page properly, build one instead of six.
Do this next: Decide which of the three jobs you need done this quarter, and build only that one. Building all three at once is how a website takes eight months and launches wrong.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California