The channels in the order they matter for home service work, what each one costs in money and in time, and which to set up first.
Module 6 of the Castells Media academy for contractors: Getting found.
Someone they know
The map
Search, paid
Search, unpaid
Social and marketplaces
What to do first
What each channel charges you for. This is the structure, not the price: what a click costs depends on your trade and your city, and anybody quoting you a single number for that is guessing. Start with the two that charge nothing.
Do this next: Open Google and search your main service plus your city, on a phone, not a computer. Whatever you see above the regular results is where your next customer is looking. Start there.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California