Who you are for, what you actually sell, what makes you different, what you must not be mistaken for, and how you will know it worked.
Module 2 of the Castells Media academy for contractors: Go to market.
Why this comes before the logo
1. Who is this for
2. What are you actually selling
3. What makes you different
4. How do you sound
5. What must you not be mistaken for
6. Where do people find you
7. How will you know it worked
The one-channel test. Put your own split in. A single channel above roughly half is the largest risk most service businesses carry and the one nobody has on a page anywhere. The point of question 6 is to see it before it becomes urgent.
Do this next: Answer all seven in writing this week, badly if necessary. A bad written answer can be improved; an unwritten one gets decided by accident.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California