The foundation every trade needs: setting the business up, getting found, and not losing the work you already have.
What has to be true before marketing works. Marketing sends people to your business. If it is not ready, the money goes out and nothing comes back. Here is the short list of what has to exist first.
What a brand actually is for a contractor. A brand is not a logo. For a home service business it is the set of things that make a stranger recognize you on the second encounter and remember you on the third.
Three kinds of website, and which you need. A one-page card, a landing page built for ads, and a full site built for search. They cost different amounts because they do different jobs, not one being better.
Where the marketing money actually goes. Two different kinds of cost get called "marketing budget," and confusing them is why owners cannot tell whether it works. Here is the split, and what each part buys.
How people actually find a contractor. The channels in the order they matter for home service work, what each one costs in money and in time, and which to set up first.
The job you lose is the call nobody returned. Most lost work is not lost to a competitor with better prices. It is lost between the phone ringing and someone following up: the part of marketing skipped most.
Seven questions before you build anything. Who you are for, what you actually sell, what makes you different, what you must not be mistaken for, and how you will know it worked.
Automate the losses first, not the growth. Every automation list starts with the exciting things. The ones that pay are boring: answering, reminding, and following up on work you already have.
Free, no sign-up, written by Castells Media in Roseville, California.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California