A customer cannot feel a coating or run a hand under a wrap edge before buying. What they can do is look at photos of other cars. The site exists to earn that trust.
Module 4 of the Castells Media academy for contractors: The website.
Three kinds of site, and this trade usually needs the middle one
Before and after is the whole argument
The booking calendar belongs on the site, not in a phone tag
Package pricing, shown, not hidden behind "call for quote"
How many jobs pay for a site. A page built around one clear offer usually pays for itself within the first month of paid search running against it, because it is doing one job well instead of a whole site doing many jobs loosely.
Do this next: Pick your five best finished cars and find the "before" photo for each one. If it does not exist, start shooting a before photo on every car starting today. In six months you will have a portfolio that argues for itself.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California