A finished job is not the end: coatings need maintenance, tints need checking, cars need washing. A plan around that keeps the calendar full when bookings run thin.
Module 7 of the Castells Media academy for contractors: Sales and follow-up.
A ceramic coat is not "done" once it is applied
What a plan actually needs to include
The estimate you sent for the bigger job
Track what happens after the quote, not just how many you send
What a maintenance plan does to a slow month. Put your own numbers in. The point is not the total, it is that this revenue is already scheduled before the month starts, in a business where every other job has to be won from nothing each time.
Do this next: List every ceramic coating or paint correction job from the last six months and check whether the customer was ever offered a maintenance plan. For the ones who were not, that is this week\
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California