The channels in the order they usually pay off for this trade, and why the mix leans more on photos and reviews than almost any other business the agency works with.
Module 6 of the Castells Media academy for contractors: Getting found.
The map, first
Instagram functions as a second website
Paid search, for the buyers already deciding
Referral, and the community around cars specifically
What to do first
What each channel charges you for. This is the structure, not a promise: how much any of these produce depends on your city and how much competition already occupies the map results there. Start with the three that cost nothing and add paid search once the free ones are actually complete.
Do this next: Search your main service plus your city on a phone this week. Whatever sits above the regular results, map pack or ads, is where your next customer is looking first. Make sure you are actually there.
Written by Castells Media, a marketing agency at 1298 Antelope Creek Drive, Roseville, California, working with home service businesses across the US.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California