Detailing, wraps, tint, ceramic coating: a shop with a physical location and repeat customers.
What a detail or wrap shop needs to start. This trade takes custody of something worth thousands and hands it back changed. That changes what has to be ready before marketing sends anyone through the door.
The car in the lot is the billboard. Most trades have to describe the result. This one can point at it: a finished car in the lot is the clearest ad a shop has, and most park or photograph it wrong.
For a detail shop, the photo is the product. A customer cannot feel a coating or run a hand under a wrap edge before buying. What they can do is look at photos of other cars. The site exists to earn that trust.
Where the marketing money goes for auto shops. The same split applies to every trade, with one wrinkle: a bay hour that goes unsold is gone forever. That makes booking, not just leads, the number worth watching.
How people find a detailer or wrap shop. The channels in the order they usually pay off for this trade, and why the mix leans more on photos and reviews than almost any other business the agency works with.
The membership that fills the slow week. A finished job is not the end: coatings need maintenance, tints need checking, cars need washing. A plan around that keeps the calendar full when bookings run thin.
Deciding which cars you want in your bay. The enthusiast with a car they love and the person who wants a cheap wash are both customers, and they cannot be sold to with the same page.
Booking, reminding, and getting the car back. A shop lives on booked bay hours and returning customers. Both are automation problems, and both are usually handled by memory and a paper diary.
Free, no sign-up, written by Castells Media in Roseville, California.
Castells Media Inc, 1298 Antelope Creek Drive, Roseville, California